Minimalist, superior elegance and on-shelf stand-out were the guiding factors in the packaging design. Metallic paper, gemstone colours and holographic foil lend a sophisticated luster and liveliness to the brand.

Currently available in five varietals, each wine has been styled of a slightly more off-dry palate with full up-front fruit typical to that particular varietal.

This brand was originally styled for the American market, but is now also available in South Africa, Russia and a few European countries.